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Writing press releases

Writing press releases is a short, intensive course that teaches how to build lasting relationships with the media and produce high quality press releases.

The course begins by providing an insight into the media industry and exploring the subject and the audience you are writing for. It then goes on to teach you how to produce well written and effective press releases using all of the tools and techniques available to an established journalist.

Training is provided by means of classroom teaching and practical exercises carried out under guidance. Sessions cover the characteristics of effective writing and how to communicate their message; the importance of having a good structure and headline; how to write good English and edit/proofread copy. Click here for the full course outline.

Further information is provided below:

		General course information
		When, where and how much does it cost?
		Booking a course
		Payment of course fees
		Accommodation
		Cancellations

General course information

Duration

One day.

Who should attend?

		Anyone who writes press releases, whether in public relations or a company press office.
		Also suitable for senior and middle managers looking to improve their media coverage and relations with the media.

Courseware and certification

Delegates receive comprehensive courseware to refer to throughout the course, and to use as a refresher following the course. Delegates also receive a certificate confirming they have attended and successfully completed the course.

After course support

Delegates are entitled to 30 days email support from Armada to help with any post-training issues.

When, where and how much does it cost?

Each Writing press releases training course is run on-demand, meaning it can be run on a date and at a location that suits you, which may be our training centre in Bromsgrove (close to Birmingham and the M5/M6/M40/M42 motorway network) or your venue.

Our fee for hosting an Writing press releases training course is calculated as follows:

	Course	First delegate	Each subsequent delegate
	Writing press releases training course (on-demand course for groups, 1 day).	£750 + VAT.	£50 + VAT.

This fee is for courses based at our training centre in Bromsgrove; it is inclusive of all relevant course documentation, refreshments and a buffet lunch. Please contact us for a price for running this course at your venue, or any other options you may be considering.

Booking a course

To book an Writing press releases training course, please call Steven Smith or Heather Wynton on 01527 834783 or email training@armada.co.uk.

Payment of course fees

Payment for Writing press releases training can be made by cheque, BACS/electronic transfer or credit/debit card. Click here for further details.

Accommodation

If you require accommodation, delegates attending training with Armada are entitled to discounted rates at local hotels. See Local accommodation for details.

Cancellations

If a company or delegate cancels a Writing press release training course booking giving less than 10 working days notice, a cancellation fee is payable. Click here for details.